
Owning a small business doesn't always allow you the time away you'd like. You need to pick and choose the events you attend. This past weekend was the Northeast Floral Expo held at
Hartford Convention Center, what a great show it was!!
Sponsored by the
Connecticut Florist Association this show had a bit of everything. Design shows, business seminars, vendors galore and a great banquet. I was finally able to meet a few of the vendors I speak with on a regular basis - it's always nice to be able to put a face to a name. Our website is hosted by
Flowershopnetwork out of Arkansas. My sales rep - Joe and I have spoken dozens of times over the years, this past weekend was the first time we've met. What a treat!
Many florists today think they can survive on design alone. That's just not the case. You need the proper computer technology in your shop so you can communicate effectively with customers. You need to be 'up' on trends on the internet - like social networks and blogging. You need to know how to promote yourself and your business. These are all topics that were covered in the business sessions.
My friend Ann Jordan, mmfd, AAF,
AIFD - and a fellow Mainer, was one of the featured designers for the show on Sunday. She's got such a spark about her when presenting. You know this woman loves the industry and has a wonderful, warm presentation style. She showed us designs representing some of the latest color trends developed by the
California Cut Flower Commission. Trends like Infusion, blacks, browns and whites and Habitat a trend I particularly love. The colors are more yellowed greens, with touches of blue and focuses on found objects of nature. Birds are key in this color trend. Our business is all about color, it's wonderful having the opportunity to learn from such a talented designer as Ann.
We need to make time to attend these shows as often as possible, to be able to bring new ideas back for our customers. This little weekend away was the perfect shot-in-the-arm needed.
More coming on color trends...